Valeria Aguerri

Photography by  Diana Ascarrunz

Photography by Diana Ascarrunz

Tell us about yourself. Include where you’re from, what you do, how you’re thriving, and anything else everyone should know about you.

I’m a digital marketer and business strategist who moved to Austin in 2016 after finishing undergrad and my MBA in New Orleans. Originally from Nicaragua, I’ve found my way to support the Latinx community in Austin serving as the secretary and compliance officer of Prospanica, an organization that empowers Latinx professionals, and as a mentor for women in Dress For Success. In my free time, I enjoy dancing and doing any outdoor activities!

How do you identify culturally?

100% Nicaraguan

What inspires you and who do you look up to?

I’m inspired to become the best version of myself. I’m inspired by the women who thrive in our society, the ones who raise their voices to defend their rights, the ones who challenge the status quo, the entrepreneurs who grind day and night to sustain their businesses, the single moms who work extra to support their children, the artists who follow their dreams no matter what people say, the women who have faith for a better future, the women who lift each other up. These are the people I look up to.


How has your Latinx background informed your decisions, successes, failures? What do you do when things go wrong?

I was blessed to be raised in a family-centered home with parents that loved and supported me since I was little. They taught me the value of hard work, discipline, and perseverance in order to succeed, and the importance of seeing every experience, even failures, as an opportunity for growth. When things go wrong, I try to put everything in perspective and see how I can learn from these situations. I like to call them “teachable moments.”

Your best piece of advice for anyone who’s struggling?

My best advice to someone who’s struggling is to focus on the things you can control, and let go of the things you can’t. I’ve learned that there are many things we can’t control—like someone’s opinion or behavior, the weather, or how the stock market will be in a few years. However, we can control how much passion, enthusiasm, and grit we put into the work we do everyday. There’s no secret formula for success. Nothing worthy comes easy, so stay focused and be strong!


Future goals and aspirations?

My number one goal is, and always will be, to have a balanced life where I’m feeding my mind, body, and soul every day. As an independent woman, my goal is to have my own business in the digital space in a few years. In terms of community, I want to be a leader who inspires by example and supports others around her.

What is your favorite Latinx owned business in Austin? Why is it your favorite?

I’m still discovering all the Latinx owned business in Austin, but my favorite so far is El Primo Tacos food truck. They have the best tacos in town (hands down!), and the most warm-hearted staff.

Where can people find you on the internet?

I love connecting and meeting new people! Let’s connect.

Instagram: @vaguerri 

Twitter: @vaguerri 


Latinx Voices is an online photo and interview series spotlighting Latinx peoples in our communities. We want to amplify those voices–reminding people that we are not only surviving, but thriving.