Bad Bunny Brings Latin Trap to the Masses

 Photo Credit: Stefan Ruiz for FADER

Photo Credit: Stefan Ruiz for FADER

Standing at the forefront of a musical genre is an enormous task for any artist. Compound that with the challenges faced when that musical genre is at times in different languages—as well as collaborating with artists like Drake and Cardi B—and most wouldn’t rise to the occasion. But Bad Bunny is the ideal artist at the perfect time to showcase what most are calling “Latin Trap.”

For those who are unfamiliar with Latin Trap, it is very much a reflection of traditional trap music peppered with hints of reggaeton and cumbia. Bad Bunny is precisely the bold figure you want in a Latin Trap artist right now—evident from his ever-changing hair, to painted nails, all encapsulating his unique persona. That’s not to distract from his musical style which has a cadence and flow that can interchange from Spanish to English with ease. This is most notably encountered in his most significant breakthrough to date, “I Like It” with Cardi B which hit #1 on the Billboard Hot 100 this summer.

 Photo Credit: Bad Bunny - Instagram

Photo Credit: Bad Bunny - Instagram

For those who are unfamiliar with Latin Trap, it is very much a reflection of traditional trap music peppered with hints of reggaeton and cumbia. Bad Bunny is precisely the bold figure you want in a Latin Trap artist right now—evident from his ever-changing hair, to painted nails, all encapsulating his unique persona. That’s not to distract from his musical style which has a cadence and flow that can interchange from Spanish to English with ease. This is most notably encountered in his most significant breakthrough to date, “I Like It” with Cardi B which hit #1 on the Billboard Hot 100 this summer.

Standing at the forefront of a musical genre is an enormous task for any artist. Compound that with the challenges faced when that musical genre is at times in different languages—as well as collaborating with artists like Drake and Cardi B—and most wouldn’t rise to the occasion. But Bad Bunny is the ideal artist at the perfect time to showcase what most are calling “Latin Trap.”

For those who are unfamiliar with Latin Trap, it is very much a reflection of traditional trap music peppered with hints of reggaeton and cumbia. Bad Bunny is precisely the bold figure you want in a Latin Trap artist right now—evident from his ever-changing hair, to painted nails, all encapsulating his unique persona. That’s not to distract from his musical style which has a cadence and flow that can interchange from Spanish to English with ease. This is most notably encountered in his most significant breakthrough to date, “I Like It” with Cardi B which hit #1 on the Billboard Hot 100 this summer.

Bad Bunny is the subject of an in-depth interview in this month’s issue of The FADER in addition to gracing the cover. The magazine, which is well known for being at the forefront of what’s next in music has featured several Latinx artists over the last few months. The article is available in both English and Spanish. The FADER traveled to Bad Bunny’s home in Puerto Rico where he is currently recording his first full-length album, La Nueva Religion, for one of his most candid interviews to date.

When describing the forthcoming album he explains:

“What I want for this record — the sounds, the vibe, the ambiance — are more of the things I like, more of me, more of what I am, and more of what I think is my generation, those born in the ’90s and the ’00s. From childhood, I’ve had a lot of goals of things that I want to do in music. When I release my record, there are going to be more songs to give people an understanding that my musical concept can be different — but also me.”

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When Bad Bunny was asked about his musical style in The FADER he responds: 

“My songs are always a mix of things I feel and think, things that I know are happening, things that have happened to friends, things that I know personally. When it comes down to it, when I talk about me I’m not talking about a huge difference [from the general public], because I know what it is to be a normal kid, I know what life is like for young people.”

You can read the full article at THEFADER.com